Email appeals
Fundraising e-appeals are your secret weapon for motivating existing supporters to give – again and again. They’re way more efficient than recruiting brand-new supporters.
So what makes an email appeal actually work?
Start with a story – something real, human and emotional that donors can see themselves in. Then, give them a crystal-clear ask: what do you want them to do, and what impact with their donation have? Add some smart segmentation and personalisation and you’ve got yourself a compelling, conversion-friendly appeal.
What I do:
- Develop appeal strategy: goals, segments, timing and ask framing
- Write compelling, story-led copy with a clear emotional hook
- Build and send the emails in your Email Service Provider (if needed)
- Analyse email performance and provide recommendations for future campaigns
I’ve run digital marketing campaigns on behalf of:
- Marie Curie
- Action for Children
- Make-A-Wish
- Young Lives vs Cancer
- Young Enterprise
- GM Freeze
- Galapagos Conservation Trust
- CoGo
Typical pricing
£2K incl VAT
Get in touch to book your free consultation and get a bespoke quote for your project