PPC ads
Pay-per-click ads on search engines like Google or Bing allow you to reach people actively searching for information. This audience is highly motivated and so there’s a great opportunity to promote the work of your charity, your products or services. Whether you’re using a paid PPC account or the free Google Grant for nonprofits ($10K a month), I can help you maximise performance.
What I do:
- Define goals, KPIs and target audiences
- Research keywords and write compelling, click-worthy ad copy
- Build, launch and optimise PPC campaigns
- Daily optimisation improve performance
- Weekly reporting
- Post-campaign report with insights and recommendations
I’ve run digital marketing campaigns on behalf of:
- Marie Curie
- Action for Children
- Make-A-Wish
- Young Lives vs Cancer
- Young Enterprise
- GM Freeze
- Galapagos Conservation Trust
- CoGo
Typical pricing
- New campaign set-up: £1K incl VAT (max. campaign length – 4 weeks)
- Monthly management of a single campaign: £250 incl VAT per month
- Ongoing management of entire ad account: £1K incl VAT per month
Get in touch to book your free consultation and get a bespoke quote for your project