About me
I’m Sophie Farthing (née Smith), a freelance digital marketing and fundraising expert.
I’ve spent over a decade helping charities such as Marie Curie, Action for Children and Make-A-Wish hit their digital goals. After years in-house, I realised many charities were stuck – not being able to afford an agency but without the time or expertise to do it themselves.
That’s where I come in. I offer flexible, freelance digital marketing services built for charities that need smart, strategic support without the contracts or jargon. Whether it’s Meta ads, copywriting, campaign strategy or data analysis, I bring experience, energy and a healthy obsession with ROI.
Why me?
- Over 10 years’ experience in the charity sector
- Extensive experience running successful paid digital campaigns for charities
- 8 years’ experience crafting email copy and journeys
- Qualified with a Professional Certificate in Marketing from the Chartered Institute of Marketing
- Google Ads Search Ads and Measurement certified
Results
- Meta ads fundraising campaign: return on ad spend of 2.3
- Recruited half-marathon sign ups at half the previous cost per acquisition
- PPC grant account management: 400% increase in traffic
- Email appeal strategy and copy: doubled response rate
I’ve run digital marketing campaigns on behalf of:
- Marie Curie
- Action for Children
- Make-A-Wish
- Young Lives vs Cancer
- Young Enterprise
- GM Freeze
- Galapagos Conservation Trust
- CoGo